With 20+ years of Human-Centred Design skill we help organisations understand what people need, enhance capabilities, and design exceptional experiences
Now based in Melbourne and serving all of Australia, New Zealand and abroad
Finding a path to a better experience is like exploring a vast landscape full of rewarding vistas, many possible routes, and occasionally treacherous terrain.
It’s easy to wander, spending time, money and attention building the wrong thing, or building the right thing, the wrong way. You need exceptional guides to help you on your journey.
Cognitive Ink’s founders, Christopher and Anna, each have 20+ years experience helping organisations design complex systems that are safe, useful, usable, engaging, high-performing and valuable.
With an evidence-based approach, using our deep understanding of psychology, business and technology, we work with you, and the people who matter: customers, users, employees, citizens and stakeholders.
We help you figure out what people really need and how to deliver on those needs. So you can spend time, effort and money designing and building what really matters.
That’s how you find your path to a better experience.
“You two are the king and queen of design research. It’s not just about your insights, it’s how you lift them up and bring them into the business. You never fail to astound me.”
~Maureen Thurston
Acting Director of Design Factory at Swinburne University of Technology Melbourne, Former Chief Experience Officer of Aurecon, and Chair Emeritus of Good Design Australia
Meet the Founders
Meet the small-but-mighty founding guides, Christopher & Anna, twenty year veterans in Human Centred Design, UX, CX, Business Analysis and Service Design.
Christopher is a User Researcher, Experience and Service Designer focuses on people, their behaviour and context to create systems that work for people. He has a Masters in Psychology and a postgraduate Certificate in Human Factors. Prior to co-founding Cognitive Ink, he learned his craft with some of Australia’s first Usability and Experience Design (UX) companies in the early 2000s.
Anna, is a Business Analyst and Service Designer. She focuses on bringing business and technology together to create businesses that solve genuine problems for people. She has a Bachelor of Arts, Bachelor of Laws (business law), Master of Laws (Honours) (technology law) and Certifications in Business Analysis and Financial Analysis. Prior to co-founding Cognitive Ink, Anna held lead roles as a Business Analyst and Service Designer for Babcock & Brown and Macquarie Bank in the 2000s.
Our Services
4 core capabilities, endless possibility
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Experience Explorer
Figure out what’s working, what’s not, and what’s interesting about existing or future experiences.
Using: Experience Evaluations, Usability Testing and Human Context Interviews.
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Human Centred Designer
Design how a better experience, or new technology could work, in the context of your organisation.
Using: Tactical Experience Fixes, Full Experience Design and Future Technology Prototyping.
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Business Analyst
Map the operations and business models that lead to better experiences.
Using: Business / Process Modelling and Operational Service Design.
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Innovation Guide & Capability Builder
Find a path to the right future, by helping everyone up-skill and get onto the same page.
Using: Capability Building, HCD Training, Facilitation, New Ways of Working, Experience Prioritisation and Storytelling.
Our Work
Since 2013, we’ve designed useful, usable, valuable and award-winning products, services and experiences for clients across the world
Short Facts
2013: Founded to bring the best of social science, business analysis and systems thinking to bear on Human Centred Design.
165+ Projects: in engineering, banking, insurance, financial services, manufacturing, software systems, healthcare, logistics and more.
70+ Clients: Government, startups and commercial organisations across Australia, New Zealand, Singapore, the UK and the US.
Award-winning: Key contributions to the transformational AMP Goals 360 program, helped the organisation win several Good Design awards.
Trusted by clients across Australia
Past Projects
Is Your Service Working for the People Who Use It?
Book a free 1 hour Human Centred Design Health Check to get early insights where your product, service, experience or system is struggling, and what you might be able to do about it.
We have a few questions, which should take just a minute or two to answer. We’ll take a look and then we’ll book hour with you to chat.
