Cognitive Ink specialises in creative thinking for organisations.

We use research and creative thinking methods (often known as “design thinking”) to help teams identify new opportunities, clarify ideas, make decisions and invent new products, services and experiences.  

We believe that the best projects are those looked at from many different points of view. That’s why our people have more than a decade each of experience in creative thinking and problem solving, and backgrounds in disciplines as diverse as psychology, history, law and technology. This lets us make unique connections between seemingly unrelated ideas.

Our approach is activity-based, hands-on and adaptive, helping people to quickly and easily understand the story of your project and to contribute. It’s about solving the right problems from a human-centred perspective.

We've worked with some of Australia's most impactful organisations, like AMP, Sanofi, MoneyBrilliant, Cuscal and Healthdirect Australia. As part of our work, we've generated hard-hitting insights and designs for a wide range of experiences. These include products, educational programs, apps, social media, enterprise systems and entire end-to-end consumer services. 

How much change do you want to make? 

You might be mostly happy with what you have and just want to check it works. Or, you might want to invent a brand new product or service. We can help you wherever you are on that continuum. 

Recent clients

Let's talk about where you are now, and where you need to be. 

The future will be here sooner than you think.