Nothing changes until we think differently.
Strategy, Research & Design Studio | Sydney
Cognitive Ink is a strategy, research and design studio. We are based in Australia, but work globally. Small on purpose, Cognitive Ink’s independence means we have the freedom to explore diverse ways of thinking, ask the interesting questions and solve the right problems. Our past work over the past six years, has changed businesses, impacted everyday lives and won awards.
Strategy, research and design with a difference
Everything is made, but not everything is well-made
Everything in our world is made, but not everything is well-made. Poor thinking creates an inability to break out of existing paradigms. Causes people to struggle to envision the future. Creates expensive and time consuming failures. Leaves organisations confused about what people need. It’s hard to think differently. Fear, social pressure and habit make it easy to conform. New challenges are inevitable, but our ability innovate is not. In contrast, products, services, policies and ideas backed by powerful research, strategy and design deliver value by solving the right problems. They allow new ways of living, make people safer and create meaning and they make change that matters.
Everything we make has a lifecycle - products, services, policies and ideas. They are born into the world and they provide value, while being improved or upgraded. Then, they are retired (and recycled) making way for new things. There are many places in this process where it is easy to loose direction. With three interlinked services - Strategy, Research and Design, we help individuals, groups and organisations create change that matters.
We can help you through the entire product, service and policy lifecycle
We’ve worked with organisations that create impact
Our past work reflects a commitment to projects that create impact, including: 86400, Healthdirect, MoneyBrilliant, Healthtech Sydney, Sanofi, AMP, Telstra and iasset.com. We’ve researched and designed policies, appliances, educational programs, mobile applications, websites, medical devices, enterprise systems and entire end-to-end services.