Nothing changes until we think differently.

Strategy, Research & Design Studio | Sydney, Australia

Cognitive Ink is the brainchild of Anna Roosen and Christopher Roosen, a partnership committed to providing the very best in user research and design. Established in 2012, we are based in Sydney, Australia, and work globally.


In an industry that is too often transactional, it can be difficult to know who to trust. Small on purpose, Cognitive Ink offers a personalised approach. We understand that every business is unique, and we build a unique approach for every project – however big or small.

When you’re deep in a problem it can be easy to get stuck in a rut. We help you see your problem differently and find new ways to solve it. We help you make use of everything you’ve already learned to reach new heights. Backed by 30 years of experience and degrees in psychology, law and technology, we are uniquely placed to work in areas as complex and sensitive as education, healthcare, banking and data management. 


Our relationships speak for themselves. Our work over the past six years has changed businesses, impacted everyday lives and won awards. We pride ourselves on the trust we earn through quality work.

Chris and the team were an absolute pleasure to work with. Both Chris & Anna have a tremendous skill for connecting with customers and building confidence and trust. Cognitive Ink have a unique approach to engaging customers and creating an interactive experience. If you need some help connecting with what customers really want, they’ll certainly be able to help.
— Adrian Nowell (Head of Banking Product at 86400)

To help you at any point in your product and service lifecycle, we offer four major services: Strategy, Research, Design and Testing. From helping you understand your problem to understanding needs with research through to ideating and designing effective solutions and finishing with real world testing.

We can help you at any point in your product and service lifecycle


We want to help you make things that matter

Our award winning past work reflects a commitment to projects that create impact, including: 86400, Healthdirect, MoneyBrilliant, Healthtech Sydney, Sanofi, AMP, Telstra and We’ve researched and designed policies, appliances, educational programs, mobile applications, websites, medical devices, enterprise systems and entire end-to-end services.