Welcome to Cognitive Ink’s Fieldnotes
A behind-the-scenes look into our practical observations of life, work, society and everything in between. Our fieldnotes are made for curious people who like bite-sized inspiration. It’s going to be full of new ways of looking at things, forgotten facts, curious insights and little pieces of everyday life, annotated. We’re full-time ethnographers, which means that we’re good at picking up the interesting side of things wherever we are. We hope, in time, this will become a varied quilt of ideas.
Achieving Synchronicity - Why We Still Process User Research Insights by Hand
Why are we at Cognitive Ink still avoiding significant use of auto-insight tools? It might seem like a contentious choice, but there’s a logic behind our choice. And it all comes down to getting in sync with what people share.
How A Service Experience Can Pivot on a Single Point
On our quest to see the whole picture of a product, service or experience, it’s always worth taking time to peer down into the detail and find those handful of pivot points upon which the whole service might turn.
Getting Support When Lost Between Two Service Providers
What happens when people try to get help for a problem with their service that somehow falls between the cracks of two large service providers?
Looking for something a bit more?
Dip into one of the hundreds of articles available on Christopher’s psychology, history, design and technology blog, Adventures in a Designed World. Here’s a few interesting samples…
