What is research?
Research to discover the deep needs and challenges that lead to new or improved products and services. Our world is saturated with beliefs. With little effort we can find people who will tell us what to think, what to watch, what to wear, what is important and what isn’t. It takes effort to set aside these voices and look at the world with open eyes. Our approach to research provides you with ways of seeing the world afresh, with a beginner’s mind, full of curiosity. Our research exists to inspire ideas and point the way towards challanging constraints, problems to solve and for new ways of living.
Questions to answer
What is going on and what is interesting about it?
How are new or existing solutions working?
What have people done in the past?
What are the challenges and opportunities that we can do something about?
What can we do?
Interviews - Face-to-face interviews and workshops to understand needs.
Ethnography - Exploration of people and places to understand context of use.
Mapping - Domain, ecosystem and journey mapping to explore how existing solutions work.
History - Historical audits of past research for insight.
Evaluations - Expert evaluations and usablity testing existing solutions.